7 Simple steps to take your team from "having to" to "wanting to" work with you.

Being the head of an organization or a team can turn out to be a very lonely position and the higher the title the bigger the isolation at times.

Nevertheless, whenever I think about this, I convince myself even more, that this situation is provoked by the holder of the title himself and that, for this very reason, one can completely transform the situation, as long as we are authentically willing to do some adjustments on the way we conduct ourselves every day, so we can stop being managers to become leaders:

1. Understand that we do not work to be on our boss's good grace and that in the same way, our team does not work to please us. We all work for the same organization and, before seeking to do what will be popular with our boss and colleagues, we must seek to do what we know is right for the company we work for, for the industry we are in and for the society we live in.
2. Stop imposing our point of view on others by force of our title's formal authority, and start respecting and valuing the perspectives of all the people we work with; and stop undermining those who don't share our vision, in any case, we should ask ourselves if we are doing a good enough job sharing our vision or even if it is the right one.
3. Loose our arrogance and our poses and start treating every body with respect and humbleness. Being the head of a team does not makes you better than the rest. It also doesn't mean that you know more than the rest or that they are below you. On the contrary, a true leader knows it is him who needs to surround himself with talented and experienced people who, together can help the organization achieve the goals it has set.
4. Stop controlling the flow of information according to your own interests and start respecting and honoring the organization's vision and commitments to each of it's members, even if you weren't there when these were made.
5. Quit imposing your way of doing things, break down your paradigms and make room for the proposals from your team. Learning to recognize the strengths of each member and understand how you can best leverage them in favor of the team and the organization is a skill every leader must develop.
6. Stop invading people's personal space and time with messages, calls and meetings during weekends, vacations, sick leaves or personal days. Very few things scream "I don't care what you are doing" like an email on a Sunday night asking for something or scheduling a meeting at 8 am on Monday.
7. Stop managing your staff from the bubble in your office and start getting truly involved with your team. You don't need to do their job for them, but you need to know what you can do to help them do it better.

Put these simple adjustments into practice and you will see how people stop working with you because your are the boss they have, to start collaborating with you because you are the leader the chose to follow and support.

The good, the not so good about the 2009 Mexico Effie Awards and what I expect for 2010.

Last week I had the chance to go to the 2009 Mexico Effie Awards celebrated by the Mexican Association of Advertising Agencies, which for the last 10 years has rewarded the best , but specially most effective advertising campaigns in our country.

This year the jury was presided by Carlos Fernández, President and General Manager of Grupo Modelo, and was formed by 150 marketing, advertising and communication professionals who, based on their ample experience selected the winners of the awards.

And this is precisely the first item on what I thing was really good in the event:

• First of all such great attendance. It was great to see all the main players in the advertising industry in Mexico, creative directors, brand managers, client service VPs and CMOs, etc. all gathered around in one place at the same time to learn what the best campaigns were in the last year.
  
• Of course the opportunity to meet with so many old and new friends, and to know that they were all there because their campaigns had been nominated.


• The announcement of the upcoming publication of a commemorative book containing all the gold winners campaigns in the last 10 years.


• See how the production of the event gets better every year.

What was not so good (and with this I don’t mean to say that it was wrong either) were just two things:

• The competition spirit seemed to have over thrown the spirit of collaboration and integration of just one industry. To be perfectly honest, it was kind of weird to see how all the audience formed themselves into small groups by agency, and it was plain sad to see how they only applauded to the nomination or award to a campaign of their own, but never to some else's. Weren’t we all supposed to be there to celebrate the best of the industry even if the best did not necessarily come from us?


• Out of 31 awards, only two campaigns showed a clear strong component of interactive marketing, and only one of these won a silver Effie. Which sadly speaks to the still existing lack of adoption within the industry of this discipline, not as an emergent one or a as trend, but as a clear, unstoppable evolution on the way we generate communication.

What I expect from next year?

• Quite frankly, I would hate to see a special award for digital campaigns. This would be a huge mistake we’ve already done in the past. I'd much rather love to see a testimony of the real integration of marketing communication campaigns, not only with the use of traditional on-line display ads or search or social media; but with the integration of off-line metrics tied to web analytics tools.
  
• And definitely a more integrated industry with less interest in winning and a lot more interest in contributing.

What do you expecto for next year?

Dare to be.

But what if it doesn’t work? And if I run out of money? What will others think of me? Am I too old / too young for this? What if this is not the right place or I am not well prepared?

All these questions plus some fears, critics, past experiences and stories from other people came to my mind as an old friend sat in front of me sharing his frustrations and worries about where is career is taking him.

And while I tried to think of ways to help him, I could not help but think about the way we always focus our attention on the reason why we should not take that important step for our lives.
It doesn’t matter if it’s over our professional life, the beginning of a new relationship, a change of residence or a health project; we typically center our focus on why we should not make that move, and no surprisingly, we never get to where we want to get.

Even during times when we have everything ready and all odds prove to be on our side, in the weirdest way we let that absurd question “What if I’m wrong?” convince us that it is not the right moment to seek our professional independence, form a family, take that long awaited trip or taken on that hobby.

Reasons not to try something are always present. Staying on our safe side of the ocean will always be uncomfortably comfortable and that old saying that goes “Don’t fix it if it’s not broken” will remain a great excuse not to dare to grow.

But what if we do make a mistake? What if circumstances are not ideal? Truth is they never will. The ideal time to change jobs, to open our own business, to move to a new city, etc. can only be provided by us.
The only people capable of creating the best circumstances possible to take that step, is us.

So hurry up and make a mistake

You are afraid of not being ready? Prepare yourself.

Be clear on what you want from life, keep a clear vision of where you want to get, draw your path and imagine every step of the way, think of each step you must take and the challenges you might have to prevent.

If it’s a career change what you seek, study and develop the set of abilities and knowledge you need; if it’s your professional independence you are talking about, generate and save enough financial resources to do so. If it’s a new sport get in good shape, or if it’s a about a trip, learn the basics of your destination.

Prepare yourself and be flexible, understand that there will always be challenges to overcome.
Ask yourself, what is the worst that could happen if I make a mistake? I`m sure you`ll see that the answer is not as bad as you think.

Prepare yourself, be flexible and dare!

Because the worst mistake we can ever make is not doing anything and not daring to be.

Walking the talk

I am convinced and I’ve said so for the last three years. The key factor in participating in social media, in fact the only true way to really leverage the full power of social networks is through COLLABORATION.

If you do not bring anything to the table, if you do not add value to others, you will never really know the true benefit of joining the conversation.

You might be a great strategist and may take advantage of a few opportunities, you may even get a job or get invited to an event or even establish good relationships with interesting people that might turn valuable to you, but if you are just trying to take from your network instead of adding value to others, you are just not participating of the conversation.

Collaborating and being part of the conversation it’s something that if truly done with a real interest of adding value, transcends the on-line space of Social Media to be transform into real benefits in the off-line space: education, knowledge, fun, friendship, success and more.

That is exactly what we were able to see last week at the IAB Conecta 09 Conference in Mexico City, where we able to share, collaborate and learn from great personalities who brought their knowledge and experience to this event that for the fourth year in a row surpassed its success in previous years.

Plus we had the presence of other personalities like Joe Krump, Randall Rothenberg, Carlitos Páez, Joseph Jaffe, Mitch Joel and Chris Brogan, who really walked their talk and shared their knowledge and insights with over 700 people who were there with a common goal: learn, share and join the conversation.

There may be a sarcastic critic like the one who approached me during the conference to say “they are here because they are getting paid to speak”. The reality is, yes they do. To some of them public speaking is their main source of income; but the value that you get from sharing time with such talented folks from whom to absorb so much knowledge certainly is worth a whole lot more than what we can pay them.

I think Chris Brogan said it best when he mentioned: “Sharing your knowledge, your experience and your ideas, freely and without waiting to get something in exchange, allow our ideas to grow, they expand and transcends to a whole new plane you didn’t even thought possible; and it gets there because you shared”.

Now, sit in your favorite chair, relax and watch the great conversation I had with Chris last week. I hope you enjoy it as much as I did.

Some great advice

Last week we got very good news from a close friend, he is about to embark on a new professional adventure. He decided to accept an offer to join one of the most important organizations in the country occupying a very important position there.

A very well deserved position might I add; in fact I don’t think there could be a better candidate for it.

We spent some time talking about his new challenges and great opportunities ahead, we share some advice and recommendations, and after such good conversation I kept thinking about the kind of advices I would have liked to get too… So I decided to share a brief list in here:

1- Know your team mates as if they were your family, there will be days where you’ll spend more time with them than with your actual one.

2- Strive to comprehend what really moves and motivates each member of your staff. Understand that not everyone gets excited over the same things and specially that not everybody works just for money. Give meaning to their work.

3- Spend time with them; don’t stay all day inside your office. Work hand in hand with your team but don’t do their work for them.

4- Show how much you really respect your team by empowering them, sharing responsibility and letting them make their own decisions and act accordingly.

5- Celebrate their mistakes. Make sure they are not afraid of making mistakes, this way they will always be trying to do more.

6- Make the right decisions for the right reasons. Always try to do what’s right for the organization and for your team, don’t just do what you think will be the popular thing with your bosses and peers.

7- Never impose your position, rather create a vision that is aligned with the interests and mission of the organization that everyone can follow passionately.

8- Never feel that you are above your team. They are not your employees; in any case it is you who works for them.

9- Understand that you don’t need to be always right or know more than the rest. Recognize your strengths and weaknesses do the same with your team mates and let everybody bring their abilities to the table to strengthen the team.

10- Do not abuse your title. The name in your presentation card does not make you more important or better than the rest. It just means that you have more responsibilities and that you depend more on others.

11- Remember LEADERSHIP means:

Liaison

Emphatic

Adventurous

Dedicated

Enthusiast

Responsible

Simple

Humble

Inclusive

Partnership

No doubt all are good advice, but actually one of the best advices I’ve heard lately is one that precisely my friend shared with me: “No matter what you do, always remember you have a board of directors to report to: your family.”

Picture credit: Frank-Chimero

Your success, your obstacle.

It happens and it happens often. I’ve seen it in friends and colleagues and on the mirror as well.

We work day in and day out on perfecting our trait, we pour our soul into our work and become specialists, experts and in some cases, even some sort of authority or point of reference.

Good for us! But then what?

Of course there is nothing wrong with being successful or being the best at what we do, on the contrary, we should always aim to excel at it. However we often forget to excel at something else: controlling how arrogant we may become after a certain amount of success. And that is just plain wrong.

Granted, it is sweet to be successful. It’s great to have our efforts recognized. And to listen to the sugar coated compliments from other people feeds our ego.

But I insist, what then?

Once we reached our mountain top we need to recognize that we have two options: rejoice in our success, loose focus and fall down or savor it for just a few moments and fix a new horizon and start walking towards it.

And to do this, it is essential that we understand that success has different forms and it is not just in the form of power, material belongings, money or titles; and that, what it’s important to us, might not be so much for others.

We must be humble and make time to learn and identify our greatest strengths and weaknesses.

We need to recognize that our greatest strengths exacerbate our biggest weaknesses.

Nobody is perfect. The fact that you are a great creative does not mean you are a great strategist. If you are great at production you might not necessarily be great at creativity. If you are a Math guru you actually might not be good at explaining it; and if you are an excellent manager it does not mean you are great leader.

Don’t let your greatest strengths turn you blind in front of what you need to improve. Recognize what your weakness is and reinforce it by surrounding yourself and partnering with people who are as good at what you lack as you with your ability.

Admit you are not everything, that you need help from others and that you need to collaborate with them. Open yourself to the possibility of participating with others and let them share their experience with you. You don’t always have to try and prove you are better than the rest.

Picture credit: Redjotter

Chose your beans.

Author’s note: there is an old saying in Spanish that goes “En todos lados se cuecen habas” which in English means “You can boil beans anywhere” and it’s equivalent to sayings like “We all have our skeletons in the closet”.

“The neighbor’s grass is always greener” is a very common phrase that we hear and say very frequently.

We see how other people live their life, their family, their job, their title, their salary, their schedule, their boss, their benefits and how well they get along doing whatever it is they do and think to ourselves (sometimes out loud too) “How I wish I’d have that too”, and completely forget how well we are doing ourselves until somebody else lets us know how “our grass is greener than theirs”; and so the story goes over and over again.

It doesn’t matter what you do for a living, who you work for or where you live, it’s all the same.

If you work for a global organization you see the corporate bureaucracy while others see the benefits you get; if you work for a small company you focus on the limited resources while others do so on how you are practically part of the directors board; or if you run your own business you think of how hard it is to bring in revenue, while others celebrate your independence.

The reality is that, as the old saying goes: “You can boil beans anywhere”. It does not matter where you work, with who you do or how successful you are, there will always be a small detail, a person, a process or whatever, that will make you want to look at your neighbor’s grass.

So, what exactly does the people we so admire do? You know, those people who seem to have it all and are always smiling and never complaining. Are their lives as perfect as they seem?

A few months ago I read a phrase from Robin Sharma (Whom I’ve frequently cited here) that said that a trait in all great athletes, entrepreneurs, artists, employees, etc. is that “They make hard look really easy”.

And they do so because they work hard at it every day, and because they understand that there will always be some things they will have to do even though they don’t like doing. Yet they do so, because they know that is part of what will allow them to get to where they want to go.They understand that although they would rather avoid them, these are stepping stones to keep moving forward towards their goal. They don’t complain, they “chose their beans” and keep working hard.

The secret is not to search for the perfect life. The path with no rocks does not exist and the only people with no problems at all, are not here anymore.

We all can see our grass green, but we have to acknowledge that there will also be moments that although we’ll want to avoid, they are precisely those “boiling beans” we all have to deal with.

And who knows…they might even turn out to be like Jack’s magic beans!