It’s your reflection what you are looking at

One of the things I enjoy most from my work when delivering a keynote or a workshop is the opportunity to learn from others.

You see, to some people those in front, speaking to the audience are there just to teach; but in reality, besides trying to share what knowledge we have to share, we are also there to learn, to take in new points of view, new ideas and even to remember or re-learn some stuff we thought forgotten.
And that is precisely what happened to me last Saturday during my participation in the Merkado 2009 conference in Acapulco; by the end of the presentation, during the Q&As a person in the audience, with his question, reminded me that everything we do in life leaves a trail of who we are, in other words, it’s a reflection of us.

This is what happened; there was this marketing student who asked me something you might have asked yourselves before: “What’s going on with so many light or fast content that I can seek and copy effortlessly? I don’t have to read or research information anymore to do my school work, I can download it easily, no need to read books, I just read other people’s reviews and I only write shallow stuff on twitter and other networks. What are you going to do avoid that this so called age of conversation that you just mentioned in your keynote, turns in to the age of Bob Sponge?”.

The first thing that came to mind and jumped out of my mouth was to explain to him how, back when I studied my BA in communication sciences, fifteen years ago, the question being asked was how to deal with all the violent and erotic content that was being distributed in mass media, specially on TV; and how the answer was as passive as the action it proposed: “Turn the TV off or change the channel”. Did it solve the problem? No. But at least it gave you an easy way out.

However, I said to the person who made the question, todays interactive media allows us to be a whole lot more active than traditional media like TV ever could.
Today, we do not have to accept a simple “push the off button” answer. Today we can make sure that not only we consume the content we believe to be good enough for us and being more selective about it, but we also can or should, actually, contribute to the creation of content that really adds value to us and to the rest of people too.

Today, digital media opens the door to a real conversation and an authentic interaction.

Today one does not need a big editor to be a published author; it is enough to take the initiative to start writing and sharing through platforms like Blogger or Wordpress. You do not need a TV network to produce and distribute your video content; it is enough to arm yourself with a simple camcorder and a user channel in YouTube to share what you do with millions of people. And of course, today, you don’t need to have a radio station, you can simply use platforms like Audacity or Shoutcast to transmit live or create your own podcast too.

But above all, today we don’t have to consume the content that only a few decide to distribute or impose on the rest. Today we can choose what we want to see, when and where we want to do it too.

Therefore today it is no longer valid to say “What is somebody else going to to?” because today, more than ever before, the responsibility and ability to choose, to collaborate and to contribute is on our hands.

So next time you are tempted to think that the only content you have available today is Bob Sponge, remember that what you see is just a reflection of what you yourself have created.

Picture credit: Flicker / LuluKan

Walking the talk

I am convinced and I’ve said so for the last three years. The key factor in participating in social media, in fact the only true way to really leverage the full power of social networks is through COLLABORATION.

If you do not bring anything to the table, if you do not add value to others, you will never really know the true benefit of joining the conversation.

You might be a great strategist and may take advantage of a few opportunities, you may even get a job or get invited to an event or even establish good relationships with interesting people that might turn valuable to you, but if you are just trying to take from your network instead of adding value to others, you are just not participating of the conversation.

Collaborating and being part of the conversation it’s something that if truly done with a real interest of adding value, transcends the on-line space of Social Media to be transform into real benefits in the off-line space: education, knowledge, fun, friendship, success and more.

That is exactly what we were able to see last week at the IAB Conecta 09 Conference in Mexico City, where we able to share, collaborate and learn from great personalities who brought their knowledge and experience to this event that for the fourth year in a row surpassed its success in previous years.

Plus we had the presence of other personalities like Joe Krump, Randall Rothenberg, Carlitos Páez, Joseph Jaffe, Mitch Joel and Chris Brogan, who really walked their talk and shared their knowledge and insights with over 700 people who were there with a common goal: learn, share and join the conversation.

There may be a sarcastic critic like the one who approached me during the conference to say “they are here because they are getting paid to speak”. The reality is, yes they do. To some of them public speaking is their main source of income; but the value that you get from sharing time with such talented folks from whom to absorb so much knowledge certainly is worth a whole lot more than what we can pay them.

I think Chris Brogan said it best when he mentioned: “Sharing your knowledge, your experience and your ideas, freely and without waiting to get something in exchange, allow our ideas to grow, they expand and transcends to a whole new plane you didn’t even thought possible; and it gets there because you shared”.

Now, sit in your favorite chair, relax and watch the great conversation I had with Chris last week. I hope you enjoy it as much as I did.

Interview with Joseph Jaffe part 1

Well, a promise is a promise, so here it is, the interview I did last week to Joseph Jaffe last week.

Truth be told, the ilumination in the video is not the best, but the content of it, the conversation we had, is really worth it!

And I promise to improve the videos for the next interviews I'll be doing in the up coming weeks.

By the way, I want to thank everybody who participated by sending me the questions they would like to ask Joseph, specially Hebert Hernandez who helped me record the interview.

Now, enjoy the interview! And remember, you can watch the rest of the it in my YouTube Channel.

And don't forgtet to follow Joe in Twitter, visit his YouTube channel JaffeJuice TV or read his blog.

Enjoy!

What are you feeding yourself with?

Twitts, status updates in FaceBook, MySpace or Orkut, videos posted in YouTube and comments around those; among others, key factors that have changed the way we consume the information around us.

It has never been so easy to connect with so many sources of information at the same time and find out even that a “friend” is doing in Paris.

Incredible! Genious! Or not?

It’s just that at the same time we have turned into professional vouyerists capable of absorbing everything our “followers” and “friends” are doing, we’ve allowed all that disinformation to occupy the important space that we previously allocated to learning.
I know dozens of people, including myself, who have been substituting books and blogs with microblogging and status updates, saturating ourselves with not always useful information.

With this of course, I do not mean that we should give up on Twitter or FaceBook and whatever social network you are in to. Anyone who knows me can tell you that I am and avid user of these platforms and I don’t intend to stop.

That said, what my intention is though, is start to nurture my mind with useful information once again. Spend less time reading empty twits and dedicate more time to those persons who really bring something to the conversation. I mean, unless we have a previous, personal or professional relationship, the possibilities of me caring about you “having a giant hot dog” are pretty thin, none really. However if you have an experience, a lesson, an advice, an opinion or any type of information that offers real value, it won’t matter if I haven’t met you in all my life, I will surely be interested in what you have to say.

But this “information diet” is not only about limiting the time I spend participating in social networks; rather it is about increasing my consumption of blogs, forums and books (e-books too).

It’s about getting back to my old practice of filtering the information I let into my mind; it's about being selective and looking for ways to learn and grow.

A couple of years ago I decided I would not watch anymore news shows on TV nor would I listen to any on the radio or read any papers; that helped improve my mood and even helped me sleep better at night. Back then I chose to get my information from other sources like books, blogs and podcasts from real thought leaders, people who really want to collaborate with others. And so I started working on my blog roll and RSS Feeds from great personalities like Robin Sharma, Seth Godin, Joseph Jaffe or Mitch Joel.

Today I realized I’ve abandoned my blog roll for too long and it is time to start visiting it again!

Picture credit: Solstizio

5 tips to start building your social network

It’s a pretty common thing, we do it practically every day; we receive, accept and send invitations to connect with a lot of people (that we know in most cases) over various social networks like FaceBook, Twitter and Linkedin. But it is also common that we reject the invites from people we’ve never even heard of before, or worse that people we know but don’t really know us, reject our invitation to connect.

This is something that, because of the line of work I’m in I get to see frequently. Whenever I go to an event or conference, be it as a speaker, as part of the audience or backstage, I get to see the situation from the two perspectives the invitee and the person sending the invitation.

You see, when you go to these type of events its easy to meet very interesting people and exchange points of view if even for just a few minutes. When this happens, in the best case, you made an impact on the  person you wanted to meet and were able to get their contact information; and if you are good at following up, you’ll make sure to send a note to your new contact, the very next day, thanking her for the conversation and inviting her to connect at any given social network to continue your dialog.
But, If you are like most of us, you will most likely forget to do this and months later, when you stumble upon that person in a social network, you will try to add her to your network and expect that she remembers you as if you had been best friends in high school and open her door to you automatically.

Now, let’s be honest. Would you let any stranger that comes knocking down your door into your home? Then why do you expect people that doesn't know you to accept your invitation to be friends with you in FaceBook or recommend you in Linkedin?

You have to work hard at building your network.

Let’s face it, creating a network can be quite a challenge, even for the most popular people.
We were not borned knowing how to do it and the full use of social networks is still misunderstood.

That said, there are a few basic hints that can be very helpful when starting to build your social network:

1. Participating in social networks, even though its very tempting, is not just about being popular. Rather it is about establishing valuable (both for you and your contacts) connections; and it isdefinitely easier to do add value to people with who you have something in common with. Look for people who share similar interests and values, don’t just try to connect for the sake of having a “larger network”.
2. Don’t do “cold invites” this is the equivalent to the famous sales cold calls, and really, when have those really worked?
   
3. Find your Dr Love. And I don’t mean the typical friend who is always looking to set you up with a blind date, but rather to find out which of your contacts already is friends with the person you want to connect with and ask them to introduce you. I’m sure they will be glad to do it. There is a reason why the six degrees of separation theory exists, do your research, find your cupid and ask them to share some love.
   
4. Create your door opener and be part of the conversation. Business, especially those who  work on a B2B scheme have been doing direct mailings that gets their prospects to open the door to their sales folks for a long time and very successfully might I add.
   Twitter, trackbacks, comments sections in blogs and forums are great tools to do precisely this. Most of us who are sharing our content in the form of a blog, a tweet, a video in YouTube, etc. are not only open to feedback but we are actively looking forward to it.
   So, you want to connect with someone you don’t know? Search for their blog or podcast or their profile in Twitter, etc. Listen to what they say, digest it, form an opinion and share it with them. Add value to them, get yourself noticed by them and once you’ve established such a dialog, ask them to add you to their network.
5. Become connectazible. Transform yourself into someone others want to connect with. Start your own conversation. We all have something to say, experiences to share and anecdotes to tell. Loose the fear and the excuse that no one is going to be interested in what you have to say. Actually, you’d be amazed at how many people share your interests. In a virtual world where there are over 1,300 billion people, I’m sure you can easily find a group of people who are as passionate as you about your subject of interest.
   

And just like my friend and blogger Phil Gerbyshak says: “Give first, before you ask”.

Quantity vs Quality

This will probably not be a very popular post among the avid users of Twitter, FaceBook, FriendConnect and other social networks, but I have to ask: What is best the quantity of followers/friends you have or the quality of these?

I ask because lately it seems that participating in Social Media has become some sort of popularity contest, instead of a platform for socialization and collaboration.

I frequently see how a lot of people celebrate getting thousands of followers or vice versa following a thousand or more people. But come on, can you really read all their tweets and updates? You’d need to dedicate your entire day to it and I’m afraid you would not finish anyway! And please note this comes from a very avid Twitter and FaceBook user.

It’s nothing new when I say that for me, the great relevance of Social Media resides in the huge collaboration network that can be generated among users and the enormous impact it can have on your personal and professional life.

I’ve personally met more people in the last two years than I had in the previous five; and not only have I been able to collaborate with a lot of very cool people recording podcasts, chatting, delivering keynotes or even collaborating with The Age of conversation 2  a global book written by bloggers all around the world, but I’ve also been lucky enough to establish great friendships with people whom I’ve never seen or have seen very few times.

And this is precisely what makes me ask my initial question, because, How can I establish deeper relationships of collaboration if I have to try and pay attention to a thousand people at the same time?

To me, being part of the conversation means actively participating in it by adding value to it and certainly not about seeing how popular I am.

Of course I’d love to reach more people every day, but not in an empty way. I rather add something to their day, just like I’d love for the people I interact with to add value to my life as well. Therefore helping each other, adding value to one another and teaching each other something new; sharing past experiences or an inspiring phrase and an opinion about our content. Entertaining, telling a joke, cheering each other or simply having a good conversation.

And this is precisely the very basic principle behind social networks, is it not? Identifying groups of people who share similar interests and who want to meet more people and share what they know, thus establishing some type of tribe.

And there can be many types of tribes: it can be a tribe of friends like FaceBook where the basic purpose is to connect and reconnect with friends to keep each other up to date; or it can be a professional tribe like the groups in Linkedin or a more specialized tribe depending on hobbies, sports and other interests.

Still,  I am convinced that it does not matter what type of tribe or social network we want to belong to, our success will lie in the few or many interactions we have there and in the value we add to that community.

It’s like Seth Godin says in his last book, precisely called TRIBES: “Showing up isn’t sufficient. Friending ten, twenty or a thousand people in FaceBook might be good for your ego but it has zero to do with any useful measure of success”.

It might be that a commercial brand or a celebrity participating in Social Media is looking to follow thousands of people to increase their reach, but that is just a simpleton and limited vision on how to impose the dying principles of traditional media to the digital space.

It can also be that some professionals are looking to get a lot of followers to, in time, identify those who are more valuable to them. Like a good Twitter friend (who I have just seen one time and for two minutes only) told me when I tweeted this question: “You have to kiss a lot of frogs to find your prince. Quantity takes you to quality”. And there might be some truth in his answer, no doubt.

But I rather think that the quality of our network and the quality of our contribution to it, will eventually take us to quantity.

And who knows what quantity is enough to consider yourself successful when using Social Media.

To me, if I am able to help and touch the life of even just one person a day, even if it is just by making them smile through two points and a parenthesis :), I’m as successful as I want.

Note on picture credit: I can't remember where I first got this picture a few months ago, I tried traking it's creator but had no luck, so if you happen to know who created it, please let me know so I can give him or her proper credit.

If you don’t have anything good to say…don’t.

These last few days we’ve witnessed the incredible and unstoppable, I dare say, power and reach of social media.

The volume generated with notes, mentions and comments about the present health crisis reached peaks never seen before in Twitter, FaceBook, Google trends and a lot of other communication platforms; erasing all doubts that Social Media is just a fad.

That said, we could also sadly see the lack of maturity and consciousness among many Social Media users.

It’s been really disappointing to see how many people have taken the situation so lightly . And I’m not referring to the common users who often update his or her status in FaceBook. I’m talking about all those persons who up until a few days ago presented themselves as thought leaders or experts in Social Media and who actively promoted (be it because the lacked the information or because they wanted to have a starring role in the conversation), the huge disinformation we’ve seen lately, therefore contributing to generating fear, stress and misunderstanding about the proper precautions required.

It’s really sad to see how, instead of leveraging the power of Social Media to contribute and help control such an evident problem, these pseudo experts and pseudo opinion leaders have just done one of three things: making fun of the situation by telling bad and repeated (too many times) jokes, distributing alarming notes or telling stories about a conspiracy from a shadow government that is trying to unbalance the world; or even worse they’ve done the three!

Fortunately though, a phenomenon that, even though some people would love to ignore, does happen, is that the same rules from our off-line lives operate in our lives on-line. I mean, just like we have to be authentic and congruent in our day to day life, we also need to act like this on-line. Just like people may or may not like us in our real life, this can happen too on-line. And just like we can decide to stop watching a TV show or cancel our subscription to a newspaper, we can decide to unfollow or disconnect from those people who simply are not adding value to the conversation.

Of course, with this post, I do not intend to mark the content generated by some. I also certainly don’t intend to limit the humor (good or bad) of some people and much less do I intend to criticize or expose anyone. After all we all will decide who to follow and what content to consume.

However what I definitely want to say is that people today need other people who will add value to their lives, people who will bring something to the table and who is willing to help.

Just a few weeks ago I wrote a post about what Social Media means to me and in it, I summarized it all in just one word: COLLABORATION.

Collaboration for me means to add value, to support others with ideas and actions, to put in our two cents.

Of course it is ok to take things with humor, and it’s definitely very human (in my original text in Spanish, I said very Mexican) to make fun of pain. It’s ok to use different forums to take our stressful load off our backs and of course we all have a right to express our point of view.

But think about this: one time is very funny, two not so much, three definitely not.

So each of us is free to take things as we see fit? Yes, of course we are.So each of us is free to say what we want? Yes, of course we are.

But what good is it to talk just for the sake of talking and not add any value?

Because the fact that some people technically know how to enter information in Social Media platforms does not mean at all that they really know how to use it.

Writing empty nonsense does not add any value, it just generates noise.

And what do people do when they just hear noise? They turn the source off.

Picture credit: DJLegion

Collaboration

What is Social Media? Is a question I often hear which might not turn out to be as easy to answer.

According to the search results in Google, Social Media is:

• Social media are primarily Internet-based tools for sharing and discussing information among human beings. ...
  en.wikipedia.org/wiki/Social_media
• A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn, Facebook, or My Space, social bookmarking sites like Del.icio.us, social news sites like Digg or Simpy, and other sites that are centered on user interaction.
  www.lazworld.com/glossary.html
• Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.www.tvb.org/multiplatform/Multiplatform_Glossary.aspx
• Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.
  www.capilanou.ca/help/active-cms/glossary.html
• An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. ...
  www.anvilmediainc.com/search-engine-marketing-glossary.html
• Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)
  www.bottlepr.co.uk/glossary.html
• Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs. [Axel Schultze]
  communitymanagers.pbwiki.com/Glossary-and-Reference

 Sounds confusing? Maybe a Little. In any case, would it be safe to say that Social Media is not a medium but the use that users give to digital media?

If you had to describe in just one word what Social Media is, what would you say?

A few days ago I had the opportunity to participate with @idibuidi and @edgarmontano recording the first podcast (or poscas as they named it) for their blog zinkho.com/blog, in which we had a very interesting conversation (its in Spanish though so make sure you have someone who can translate for you) about how to describe Social Media. And we arrived at the conclusion that the best word to use is: COLLABORATION.

And even though there are a lot of reasons to describe it with this one word that we shared during our conversation, here are a few others to do so:

Conversation: if you really want to leverage this great platform you have to join the conversation, you need to listen closely to it, learn from it and contribute to it.

Objectivity: there are many different points of view and you need to be objective to comprehend what others have to share.

Loyalty: to your values, principles and ideas. It’s not that you cannot change your point of view, is just that you should not do so and compromise your principles just to please others.

Leisure: joining the conversation and sharing your thoughts with others should always be fun, even a way to give leisure to your thoughts, so there, enjoy!

Attention: if you are to become part of the conversation you better be ready to pay close attention to what others share with you, so make a real effort to understand what they are saying.

Bulk: of so much information that everybody searches for every single day, and not just in Google…Every day there is more and more people sharing their information and knowledge through different sources like Twitter, Wiki, etc.

Obligation: to participate with others. SM is not about being an observer, each and every one of us who participate in SM, have the responsibility of contributing to each other.

Respect: to all opinions and thoughts that are different from yours

Authenticity: if there is one clear rule among all the participants of the conversation today is that you have to be authentic and not pretend to be someone else.

Thoughts: are very valued  and cherished in the conversation, so don’t be afraid to share yours.

Ideas: never before had it been so easy to have your ideas reach the ears of people around the world who can help you make your ideas become a reality.

Organization: you just need to take a look at FaceBook or Linkedin to realize the huge capacity of people to get organized in groups where they share their knowledge and even resources to work towards a common end.

Networking: when had it been so easy to establish a great network and even friendships with people living across the world and whom you have never seen before in your life? Up to a few years ago your network was physically limited to those people you met in person, but now your network can reach hundreds of thousands of very talented people!

Do you want to listen to other reasons why we say that Social Media is Collaboration, don’t miss listening to podcast at www.zinkho.com/blog

 

Picture Credit: Matt Hamm

The biggest benefit of exercising a Personal Brand

Lately, as a result of a couple of previous posts and a few keynotes I delivered on this subject, I’ve received a lot of positive comments and interesting questions about Personal Branding. 
I’ve had the pleasure of having great conversations around this subject with very diverse people and no matter how different their backgrounds are, I’ve come to find a couple of constants:

1)      This is a subject that everyday captivates more and more people.

2)      They are yet not clear on what the real benefit of having a personal brand is.

Many agree that the benefit of taking care of our personal brand is being able to connect with potential employers and clients; many others think that the most important benefit is having celebrities and influencers inside their network, so they can claim they “know” or “are friends” with someone.

But in my opinion neither one of these is the main benefit of having a personal brand.

I mean, of course it is of the utmost importance to establish a strong personal and professional network, although you are making a huge mistake if your reason for doing so is to see what you can get out it. See, your main objective after connecting with an old acquaintance or a new contact, should not be to ask but to give, to offer help, to collaborate with them, offer your thoughts and/or experience, etc. In other words: to add value.

And of course having people with the likes of Paulo Coelho, Mitch Joel or Lester Wunderman among your Facebook list of friends or Twitter follower is great to build your ego; but in the end it is not about who you know but who really knows you.

No, it’s definitely neither one of these the main benefit of having a personal brand.

The real, greatest benefit of having a personal brand is to make sure you get do what you like the most and what you are best at doing.

No matter what it is you are passionate about or what your greatest strengths are, if you make sure those are aligned with your values and principles, you’ll be setting a very clear direction to move towards to.

Your activities at work, at school or in your personal life and your actions on and off line, will be a perfect reflection of such alignment and your brand will be clear to everybody else, which will, in turn, allow you to create an important network which will not only include potential employers and clients or celebrities, but also the people who, through collaboration, will help you get closer to your own dreams.

And that definitely is the biggest Benefit of having a personal brand.

 

5 steps to launch your personal brand.

Well, we’ve already talked about the importance of developing and exercising a great personal brand and how it has to be totally aligned with our values, principle, ideologies and priorities in life, mirroring these in everything we do, but how exactly can we generate awareness of our personal brand, once we’ve gone through the exercise of first establishing it?
It really is much simpler that it seems. As simple as counting to five, 5 steps to launch your personal brand.
 

1. Join the conversation and listen: this is, without a doubt the most important step to launch your personal brand. So before you start talking and preaching that you are an expert in whatever area you specialize, stop and listen to the conversation that already existed about your subject of interest. Listen closely, absorb and learn as much as you can. Take the time to know the trends and understand the general opinions in your niche, identify who the thought leaders are and define your position. And please remember, God gave us a pair of ears, a pair of eyes and just one mouth to use them accordingly.
   Now, how to start listening to the conversation? You can use different resources to find your subject’s thought leaders, like Blogcatalog.com, Bloglog.com, Technorati.com, etc, or you can just Google “Blogs about (ad your theme here) and you’ll most likely find so many people you can start learning from and collaborating with.
2. Define your differentiator: Once you’ve really listened to the conversation, analyzed it and were able to take a first look at what us going on, its time to define your position and the value that you are going to add to this dialog, which will, more likely than not, be tied to your values, principles and vision of life.
   
3. Make yourself tangible: create your space, your base if you will. This can be your blog, your personal website, a profile in one or many social networks, etc. The main object here it to have a point of contact from which you can reach out to your audience to share your thoughts, opinions, knowledge, experience, insights, networks or anything positive you can think of. By the way, two very important practices I recommend are:
   A) Get your own domain, that is yournamehere.com. It might sound exaggerated but if your name belongs to you and that is how people reach out to you off-line, why not do the same on-line? Getting your domain is easy, fast and relatively cheap, you can get it at resources like Nic.com or Godaddy.com
   B) Remember, once you share something, anything and I do mean anything on line it will be accessible to a whole lot of people and recorded for posterity, so if you want to exercise and good personal brand, be very mindful of the content you generate and share.
4. And to continue on the subject of content, make sure yours is relevant, interesting and provocative for your audience. Give them a clear benefit in return for the minutes they are giving you. Of course your content has to be authentic, original and a reflection of your interests, knowledge, etc. but unless you are generating content just for yourself (in which case I’d recommend another very good practice: writing a journal) pay attention on the interests and need of your audience and respond the them accordingly.
   
5. Open yourself to feedback and keep listening: keep in mind that exercising a personal brand has the objective of being represented in today’s worldwide conversation and the keyword here is CONVERSATION and in order for there to be one we need to listen and have good feedback. Fortunately there are different resources we can use to help us deal with this crucial task:
   A) First of all you need to keep track of all the comments and opinions your audience leave for you. Every social media platform (blogs, networks, podcasts, video sharing, etc) have the functionality of allowing users to write comments about the content you share with them. On the other hand, some of your followers might want to share their thoughts in a more private fashion so be sure to have a special email address they can contact you through. Then, open yourself to the feedback, listen to it, understand it, cherish it and respond to it. Establish a healthy interaction.
   B) Sometimes you might not get any comments in your comments section and you might get to think that no one has seen, read or listen to your stuff. Luckily for us, technology comes to the rescue and provide us with resources with which we can not only track how many visitors we got but what piece of our content is more relevant to them and which is the most popular. A tool you can use to track visits and behavior in your site is Google Analytics, its free and relatively easy to use in its basic functionality. Plus there are also some sites where you can keep track of how you rank versus other and how popular have you become, like technorati.com

 
Definitely, exercising and managing a great personal brand is no easy task and it is not something you can do in a flash or instantaneously. Seth Godin said it better when he said “It took me 6 years to have an overnight ".

Exercising a great personal brand requires work, time and focus plus honesty and authenticity; but like everything in life, those things that take really hard work from our part are the things that bring us more benefits in return.

5 previous steps to successfully develop your Personal Brand.

There is a lot of talk today about the practice of Personal Branding and about how social media which we know as social networks like FaceBook or Linked-in, public forums like Twitter and other vehicles like blogs and podcasts really help us maximize the reach that each of us, as individuals, both professionally and personally, can have to establish a bigger and better network; be it to look for a new job, become part of a certain community, collaborate with other people, learn from them and share with them our point perspectives too, thus exercising what we call our Personal Brand.

In fact in this “Age of Conversation”, this is a subject that has become so important that we just cannot affor to ignore. So important in fact, that 86% of professional talent recruiters today look on-line for information on their candidates; plus 7 out of 10 of those recruiters have said that the odds of each candidate significantly improves if whatever information they find on-line is positive. (Source: Execunet.com 2008 Executive Job Market Intelligence Report).
So relevant is this subject that there are now plenty of really good specialists on Personal Branding who, like Dan Schawbel have generated an excellent series of lessons and advices on how to successfully exercise your Personal Brand.

However, I’m convinced that in order to really leverage all those great lessons and suggestions, there are a few steps we need to take before we actually start to exercise our brand.

1-   Understand that no matter what our level of involvement on line is, each and everyone of us already is a brand. In the words of Tom Peters: “No matter how old we are or what position we have nor in what industry we work; we all have to understand the importance of a brand. We ourselves are the CEOs of our own company: Me, inc. To do business today, our most important job is to be the brand manager of the brand call ME”.

2-   Understand that like so, most of the rules commercial brands abide to, apply to us too. So we must make sure that our brand is clear, unique and different from the others. And to do so, there is nothing better than honesty and authenticity, that is, ensuring that all our words, actions and behavior (on & off line) reflect our values, principles, strengths and priorities as human beings; and yes that includes not hiding our areas of opportunity.

3-   Deeply knowing our own brand. How can we be authentic and unique if we don’t really know ourselves? Before we move forward we need to do a huge job of reflection and retrospective. An analysis of ourselves. We need to define and call out our values and principles, our passions and callings. We have to identify all that matters the most to us in life.

4-   Understand our current context: Once we’ve done this introspective work, we should be able to know how we see ourselves; however that might not entirely be the way other people sees us, so we need to ask ourselves: With whom do I interact with these days? What kind of relationship do I have with them? And tougher questions like: What perception do they have of me? Do they think of me as an expert on any given subject? Do I really have credibility among them?
Now, please remember to be cautious when asking these and remember that not everybody will appreciate you the same way and that you cannot be everything to everybody; and don’t forget that just like any other brand you’ll have your detractors and your ambassadors, the important thing will be to know who is which so you can determine how to interact with them.

5-   Define in what context you want your Personal Brand to live in. Meaning, defining with whom we want to interact and through what channels we’d like to do so, while determining from whom do we want to learn and to whom do we want to be related and in which media.
In fact this is precisely one of the greatest gifts of Social Media: The possibility of connecting and interacting with very diverse people from very different places and backgrounds; people like oneself or great thought leaders, entrepreneurs or celebrities, which does take that old saying that goes: “Tell me who you hang with and I’ll tell you who you are” to a whole other level. And like they say: “If you want to be very good at playing tennis, don’t always play with those you can beat every time, play with some like Rafael Nadal”.

Well, there you have them, 5 previous steps to take to successfully launch and exercise your Personal Brand. Now as for actually exercising it, well that is subject for a whole other post.

 

Another year with a balance in my favor.

For the last couple of years, around these days which mark the end of the year and the start of a new one, I’ve written a post titled “One more year with a favorable balance”, in which I recap and thank each and every one of the blessings that marked my life that year.

And this year cannot be the exception, because if there has ever been a year full of blessings for me this one surely was.

So thank you 2008 for being a great year, thanks life for giving me another year with a favorable balance!

Thank you for my beautiful daughter, healthy, happy and full of joy.

Thank you for my beautiful wife, healthy, happy and brilliant.

Thank you for the light that my two princesses shine into my life everyday.

Thank you for our home full or light, love, harmony, peace, safety, abundance and prosperity.

Thank you for my health

Thank you for our families, parents, siblings, cousins, nieces and nephews and everybody else.

Thank you for our life long friends, loyal, close and healthy; and thank you the our new friends as well.

Thank you for our jobs: productive, honest and surrounded by good and well intentioned people.

Thank you for the chance of connecting with so many people through this blog.

Thank you for the opportunity of collaborating with so many different initiatives like the book The Age of Conversation 2, the speaking engagements at different conferences, forums and events, the training seminars and teaching at El Semillero.

And thank you in advance 2009 for all the blessings and opportunities you already bring for us.

Thank you again because, as I’ve said before, every year keeps getting better!

2 x 237 = 1

Yes, today October 29, 2 times 237 will equal 1.

That is 2 great thought leaders (Drew Mclellan & Gavin Heaton) with uncommon enthusiasm multiplied by 237 other really good bloggers around the World:

 Adrian Ho,  Aki Spicer,  Alex Henault,  Amy Jussel,  Andrew Odom,  Andy Nulman,  Andy Sernovitz,  Andy Whitlock,  Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham,  Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay,  Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem 

Who got exited and engaged with the idea of being part of a great collaborative effort, results in one really great, excellent I dare say, book! THE AGE OF CONVERSATION 2: why don’t they get it. 

If you enjoy reading The daily and the not so, then you should really get a copy of AOC 2 where some of the greatest bloggers worldwide share their thoughts and insights on collaborative marketing, social media and yes, conversations.

Plus, not only will you reading a great book, you’ll be doing a social labor, since all proceeds from the sales of the book, all authors are donating to Variety, the international children's charity.

So take action right now, visit lulu.com and get a copy, hell take two or three, believe me the book will make for a very good gift for clients, colleagues and business partners in general.